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Marketing Manager

Main Responsibilities

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

• Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Copywriting expert

Requirements

  • create and upload copy and images for the organisation’s website
  • write and dispatch email marketing campaigns
  • provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
  • research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
  • design website banners and assist with web visuals
  • communicate with clients, affiliate networks and affiliate partners
  • conduct keyword research and web statistics reporting
  • contribute to social media engagement and brand awareness campaigns
  • use web analytics software to monitor the performance of client websites and make recommendations for improvement
  • contribute to company and industry blogs and manage e-communications
  • assist with paid media, including liaising with digital advertising agencies
  • develop and integrate content marketing strategies
  • keep up to date with current digital trends
  • manage the contact database and assist with lead generation activities